The Moz Blog

Here’s How App Store Optimization Can Work for Your Brand

The abundance of apps within the Apple App Store and the Google Play Store makes them both great and scary places to run a business. Despite the plethora of choices, however, a brand can find a home and thrive in the app store. However, it is the job of the app publishers and marketers to make that mission a reality through (a) higher engagements and conversions amongst app store visitor...

The Machine Learning Revolution: How it Works and its Impact on SEO

Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.

5 Essential E-Commerce Rich Snippets for Your Store

When it comes to online marketing bang for your buck, Rich Snippets are hard to beat.

Moz Content Launches New Tiers and Google Analytics Integration

We've got some cool new features in Moz Content to share with you! Your content analysis will be more in-depth than ever before with Google Analytics integration, and if you're an agency or a larger site, we've got expanded tier levels to accommodate your needs.

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.

Targeted Link Building in 2016

SEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

Here’s How My 5-Step YouTube Optimization Strategy Generated 5,121,327 Views

How did I get millions of extra views on YouTube without any ads? Annotations! In this YouMoz, I'll explain how by following a 5-step process, I increased my annotation click-through rate by 22,400% (from 0.2% to 45%), got 150,000 views from annotations, and how it resulted in...

My Single Best SEO Tip for Improved Web Traffic

"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.

Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Learn how to turn empathy, surprise, delight, and information into the kind of content your audience will connect with and remember.

Moz Announces $10 Million Financing Round to Build on Momentum of New Products

We've got some big news to share with you! Read about how our new Series C round of financing will spur our product momentum for the future and continue to help our Moz community be the thriving, successful place it is today.

The Most Important Things We Learned About Google's Panda Algo

The SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.

3 Unusual Hacks to Dramatically Up Your LinkedIn Game

It's time to start paying more attention to what LinkedIn can do to broaden your reach. In this article, Larry Kim shows you how to drive engagement and qualified traffic to grow your business and brand using LinkedIn updates and Pulse.