The Moz Blog

Creating the Right Marketing Mix

From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix.

Is Google Judging You Based on a Template?

Is there another factor at work affecting your rankings? In this post, Aaron Friedman presents the idea that Google may be segmenting search results by industry and type of content, and offers up the results from three case studies and provides advice for how to work within the confines of a template you don't fully control.

How to Perform an Effective Image Optimization Audit

Have you made image optimization a priority for your website? If not, there's no time like the present.

Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.

Leverage This Social Network Mind Trick for More Effective Influencer Marketing

When it seems like everyone you know is talking about the same thing, don't be fooled — it may just be a trick of influence. Learn how to harness the power of the "majority illusion" for yourself to strategically boost your audience reach.

Revisiting 'Navigational' 'Informational' & 'Transactional' Searches in a Post-PageRank World

The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.

Content Marketing Tips for B2B Organizations

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the ​team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.

How to Build an Empathetic Social Media Strategy for Times of Tragedy

In crisis and tragedy, we turn to social media, so here's how to make sure your brand responds appropriately and you stay sane.

Here’s How Brands Execute Truly Awesome Tactics for Email Marketing

Effective email marketing campaigns begin with attention to detail and empathy for your customers.

Pruning Your eCommerce Site: How & Why

Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.

How to Create Audience Personas on a Budget Using Facebook Insights

We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account.