The Moz Blog

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing?

Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

Why You Must Become a 10x Brand

Just being a "better" brand than your competitors is no longer good enough. This post outlines what it takes to be a 10x brand and why it's critical for the future of your business.

Let Data Take the Wheel – Using API-Integrated Reporting Dashboards

How do you keep track of all the data that supports your business intelligence? Ian Watson walks us through setting up a live reporting dashboard that integrates your favorite APIs into an easy-to-visualize format.

How to Get the Data You Need from Google’s Search Analytics API

By executing this easy-to-use script, you'll be able to unlock a mountain of useful data.

The Ridiculously Smart Guide to Buying Legit Twitter Followers

Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!

Google Keyword Planner's Dirty Secrets

Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.

Persona Research in Under 5 Minutes

Persona research takes time, but we don't always have a ton of that. Using a few free APIs, Followerwonk, and a Python script built by Craig Bradford, you'll be able to get some great top-level insight into your audience on the fly.

How to Use Hosted Blog Platforms for SEO & Content Distribution

Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday.

30+ Important Takeaways from Google's Search Quality Rater's Guidelines

Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.

RankBrain Unleashed

RankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.

We're Pleased to Announce Moz Content – A New Product for Content Marketers

We're excited to announce the newest addition to our family of tools — Moz Content! Moz Content helps marketers build engaging content strategies with specialized research, measurement, and analysis tools.

5 Steps to Content Marketing Success

Content marketing isn't easy when it's done right, but when you have a solid process in place, you've got a much better chance of hitting a home run. Paddy Moogan takes us through his own 5-step process for making sure your content marketing campaign starts off right.