The Moz Blog

What You Need to Know About Accelerated Mobile Pages (AMPs)

You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's ​British​ Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

Here’s How We Found Success By Using A PR Tactic For Agency Outreach

Ready to take outreach beyond email and phone calls?

MozCast's Year in Review (Infographic)

What were Google's most volatile days of 2014–2015, and what algorithm updates did you miss? Two years of data from the MozCast project, visualized.

The Day Remarketing Changed Forever

On June 25th, 2015, AdWords changed forever when Google announced that remarketing audiences would become available for advertisers on search. In this video blog, Ciaran Murphy goes over what this means and why it's important.

Here’s How Online Marketing Agencies Can Easily Calculate Their Profit Margins

Looking for a simple but effective way to track the profits and losses of your marketing agency? This new tool should do the trick nicely.

Why Content Strategy Isn't Enough

It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.

Great SEO Starts with Your Brand

Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online.

6 Techniques to Dramatically Upgrade the Quality of Your Presentation

Presentations are so much better when your audience isn't bored — when they're engaged with what you're saying, and attentive, and wowed. But what's the secret formula to giving a great talk? In this week's Whiteboard Friday, Rand will help you boost your presentations to the next level with six tips that have spelled success for him.

Goodbye Internet Explorer, Hello Microsoft Edge

We've all felt the pain of dealing with Internet Explorer in one way or another. Now that Microsoft is deprecating IE and introducing Edge as their new browser, it's good news for SEOs and web devs alike!

The Ultimate Guide to Finding Opportunities in Adwords

Looking for ways to optimize your Adwords accounts? This post contains enough tips to keep your busy for months.

The Step-by-Step Guide to Turning Link Prospectors into Lead Generators

Outbound sales may feel like an uncomfortable but necessary part of digital marketing, but little did you know that your best salespeople are right under your nose — they're your link builders! John-Henry Scherck takes you step-by-step through what might seem like a rather familiar process to build your prospecting list and grow your business.

SEO Split-Testing: How to A/B Test Changes for Google

Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.