The Moz Blog

A Clear Path for Marketers to Surviving Content Shock

The rise of content marketing has caused many to fear what's been billed as "content shock," but this post outlines 6 ways to thrive as a content marketer in today's world.

Content, Shares, and Links: Insights from Analyzing 1 Million Articles

This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.

Clean Your Site's Cruft Before It Causes Rankings Problems

Low-quality content. Duplicate content. Pages like those could be harming your entire site's ability to rank, and in today's Whiteboard Friday, Rand helps you get started cleaning house.

5 Content Marketing Tips for Healthcare Brands

Privacy concerns shouldn't keep your healthcare company from diving into content marketing. The benefits far outweigh any potential pitfalls.

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews

Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.

How to Use Content Marketing to Growth Hack Your Way Into the European Markets

Is your brand struggling to find traction in Europe and beyond? These growth hacks might help flatten the learning curve.

Consumer Survey Reveals the Efficacy of Inbound vs. Outbound

With the growing resistance to interruptive marketing, it's clear that consumers are fed up with low-value, high noise marketing. But are some of these tactics and channels still an effective ingredient within a holistic marketing approach? Better yet, is inbound marketing any better in the eyes of the consumer?

Traffic and Engagement Metrics and Their Correlation to Google Rankings

Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data with SimilarWeb's Roy Hinkis!

How to Get Content into the Hands of Influencers Who Can Help Amplify It

Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.

Moz's Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool

Today, it's my pleasure to announce some exciting news. First, if you haven't already seen it via his blog post, I'm thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz.

The SEO Professional's Guide to Waterfall Diagrams

A waterfall diagram, such as those produced by WebPageTest, is a powerful indicator of optimization opportunities. Do you know how to read them?

The True Cost of Local Business Directories

Are you a local business owner? Explore the hows and whys of submitting your business to local business directories in order to boost your local search visibility on Google.