The Moz Blog

User Behaviour Data as a Ranking Signal

Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.

How Much Keyword Repetition is Optimal

If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.

Is Online Marketing Gender-Diverse?

There's a compelling indicator of how our industry is evolving in an area that helps us become better marketers: gender equality. What's changed over time and what are we doing to improve gender diversity in the workplace?

How to Know if a Prospect is Ready for PPC

If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."

The New Snack Pack: Where Users are Clicking & How You Can Win

Have you seen the new Snack Pack? Explore Casey Meraz's click test results on Google's new local 3-pack, seeing what's changed, what works, and what the future holds.

Google's Local Snack Pack Shake-Up: What You Need to Know

Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing.

Why No One Pays Attention to Your Marketing

Brand fatigue is a real threat to your marketing strategy. In today's Whiteboard Friday, Rand highlights some common causes of brand fatigue and how to combat it.

The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive

It's here! We're excited to announce the results of Moz's biennial Search Engine Ranking Correlation Study and Expert Survey, aka Ranking Factors. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of t...

Announcing the 2015 Search Engine Ranking Factors Study

Today we're excited to announce the results of Moz's famous Ranking Factors study. The study helps to identify which attributes of webpages and sites have the strongest association with higher rankings in Google. Ready to dive in?

A Practical Guide to Conducting Qualitative Usability Testing

Usability is not for the faint of heart, but the insight gleaned from the endeavor can better connect your brand to its core audience in ways you likely never imagined.

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

While SEO is a different field than it once was, technical chops are still required to do things really well. In today's Whiteboard Friday, Rand pushes back against the idea that those skills are no longer necessary.

A Practical Guide to Content and Its Metrics

What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.