The Moz Blog

Should I Use Relative or Absolute URLs?

Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.

Your Daily SEO Fix: Week 3

Here's the third round-up of our 1-2 minute video tutorials to help you get the most out of Moz's tools. Welcome back to your Daily SEO Fix!

How to Create Emotional Experiences in Your Online Stores

A compelling story is one of the best sales assets known to man, but is one of the most-ignored tools in marketing. Learn the benefits of sharing your story more effectively.

How to Generate Content Ideas Using Buzzsumo (and APIs)

Learn what is working well in your industry, what your competitors are doing well, and which social networks are best for you to target with the help of Buzzsumo and a few APIs. Paddy Moogan walks you through each step.

Misuses of 4 Google Analytics Metrics Debunked

In this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.

A Simple Guide to Overcoming Ad Blindness for Publishers

Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.

Is Brand a Google Ranking Factor?

We often hear SEOs questioning whether or not a company's branding is a direct ranking factor in Google's algorithm. In today's Whiteboard Friday, Rand explains the nuances of the answer to that question.

Your Daily SEO Fix: Week 2

Last week, we began posting short video tutorials that help you all get the most out of Moz's tools. Today, we serve up five new videos in the second roundup of your Daily SEO Fix.

Deconstructing the App Store Rankings Formula with a Little Mad Science

This deep-dive look at the Apple App Store and Google Play highlights some interesting nuggets any app developer would find useful, in particular the information surrounding rankings.

Moz Local Dashboard Updates

Today, we're excited to announce some new features and changes to the Moz Local dashboard. We've updated your dashboard to make it easier to manage and gauge the performance of your local search listings.

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Are you marketing content across generations? If so, there's a good bet you're missing some key opportunities, many of which are revealed in this study.

How to Use Server Log Analysis for Technical SEO

Your server log files, though they may seem bland, contain a wealth of information that you can use in your SEO work. In today's post, Samuel Scott shows you how to find it and take full advantage.