The Moz Blog

Simple Steps for Conducting Creative Content Research

Creating new content shouldn't be a guessing game. Proper research, including figuring out where and how other organizations have seen success, will put your hard work to far better use. In today's post, Hannah Smith shows you the best ways to go about that research.

Why Good Unique Content Needs to Die

If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.

Your Daily SEO Fix

We're excited to announce a new collection of video tutorials focused on tips and tricks with Moz tools, each in two minutes or less. Welcome to your Daily SEO Fix!

The Long Click and the Quality of Search Success

A recent patent filing from Google offers hints about the long click, and in this post Bill Slawski helps decode the legalese.

Has Google Gone Too Far with the Bias Toward Its Own Content?

Has Google crossed the line from playing favorites to being downright deceitful? The way the search giant is handling some images in the Knowledge Graph certainly makes it a fair question.

Keyword Research for the Modern Customer Journey

As searcher behavior gets more complicated, we as marketers have to evolve our approach to keyword research. Here's how to match your keyword research process to your customer's purchase journey.

How to Combat 5 of the SEO World's Most Infuriating Problems

When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.

The MozCon 2015 Agenda Has Arrived!

Check out our lineup for MozCon 2015. We have some incredible talks, ranging from technical SEO and email marketing to content strategy and digging into your creative side.

Inverse Document Frequency and the Importance of Uniqueness

Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.

You Finally Achieved Content Virality! Now What?

The hardest part about success is replicating it. Learn what to look for when auditing content that's gone viral so you can earn even more shares next time.

What Digital Marketing Managers Should Learn from the Agile Manifesto

The Agile movement has done a world of good for digital marketers, but we must think bigger than project management. We need to address the business culture that shapes the choices we make, and that's what the Agile Manifesto is about.

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?

Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.