The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
I Can't Drive 155: Meta Descriptions in 2015
For years, we've suggested a 155-character limit to meta descriptions. As long snippets appear more and more often, is it time to revise that rule?
How to Create Seductive Blog Content: A Quick-and-Dirty Guide
Tired of laboring to come up with blog ideas that never seem to resonate with users? Within 30 minutes of reading this article, you'll be able to create posts that are the envy of your vertical.
How Much Has Link Building Changed in Recent Years?
I get asked this question a lot, and I find myself giving the same answer, even though I've been asked it probably dozens of times in the last two years. I'll show you why in this post.
The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
The Twitch Phenomenon: Why Live Streaming Is Worth Your Time
Hosting live streaming video is an under-explored area of online marketing, and the staggering site analytics from Twitch.tv are proof it can work incredibly well.Level Up Your SEO Skills With Our Free Training
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Why the Links You've Built Aren't Helping Your Page Rank Higher
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
How to Create Boring-Industry Content that Gets Shared
Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.
An Introduction to Schema.org Markup for Emails
If you are a Gmail user, you have likely seen call-to-action buttons popping up in the subject lines of your emails. in this post, we're going to look at how Schema.org email markup works.
Search Trends: Are Compound Queries the Start of the Shift to Data-Driven Search?
We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
The 3 Most Common SEO Problems on Listings Sites
Listings sites have a very specific set of search problems that you don't run into everywhere else. In this post, I'll show you how to deal with three big ones.