The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
How To: Win Tweets and Influence Search Engines with PayWithaTweet
PayWithaTweet (hereby known as PWaT) is a service that enables web publisherss to give visitors content in exchange for a Tweet or facebook share. In this post, I will share...
What Small Business Clients Need to Know About Keywords and SEO
OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.
Blog Design for Killer SEO - Infographic
Before SEOmoz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world.
The Responsibilities of SEO Have Been Upgraded
When I started in the SEO field (circa 2003), the job responsibilities weren't easy, but the list was relatively small: Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2008 rundown might look something like: The last 2.5 years, however, have made for some fairly substantive changes. We...
Mixing Viral Content With Business Content
A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it's something to consider when doing site infrastructure SEO, etc.). This funneling gets even more difficult whe...Level Up Your SEO Skills With Our Free Training
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7 Ways to Improve the On-Site Experience
The best experience site visitors can have is to find what it is they're looking for. They want easy access to quality, unbiased information, they want to compare prices and they want to know if the company, association, service provider or other site owner delivers the goods or services visitors are looking for. Unfortunately, site owners want something else – a sale, an opt-in, a...
Experiments on Google+ and Twitter Influencing Search Rankings
Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to...
SEO 101 for Travel Bloggers
Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist, whose blog was just placed on Time.com's Top 25 Blogs of 2011 and then on Forbes' Top 10 Lifestyle Sites; woo hoo!), to Vancouver, BC for a professional conference focused on her career rather than mine (TBEX - the Travel Bloggers Exchange). Given that she's attended countless sessions on SEO, analytics, tech startups and scalable SaaS models, I figured it was the least I could do.
SEO Interview Questions
We've all been in difficult interview situations - you get a hard question and go on and on and on without giving a solid answer. In our realm, though, there are some SEO best practices that are so well established that everyone should know and be able to describe them to other people. If you're a business looking to hire an SEO...
How Much Does Google Make?
Google made $58.8 Billion in revenues in 2013. This post is based on Google's 2010 revenues of $29.3 Billion, and it attempts to illustrate just how much money that is.