The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Increasing Your Local Search Presence Through Regionalization
As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular focus on localizing ...
How Google's Panda Update Changed SEO Best Practices Forever
It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are...
The Wikipedia Model
As an SEO agency, Virante has always prided itself in having research-based answers to the questions presented by our clients. A year or so ago, I caught myself referring to the a site as having "a great looking natural link profile" without really having an numbers or analysis to describe exactly what that profile should look like. Sure, I could point out a spam link or two, or wha...
Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men)
So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well, I've been doing SEO for five years now and I can safely say that I've endured the pros and cons of almost every type of SEO career situation. So let me give you some insight on the good, bad, and ugly for all of them. ...
6 Essential PPC Landing Page Optimizations
Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than 5 seconds to tell that story. Regardless of whether you’re a rookie or veteran marketer, we’ve assembled the following checklist to help you avoid some of the common pitfal...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Google's Un-Personalized Search. Tools to Hack the Code.
Google’s personalized search means nearly every result returned within a browser is altered one way or another. It’s rare that two different people on Earth ever see the exact same set of search results. And Google made sure it’s darned hard to turn off. The rise of personalizat...
Building Faceted Navigation That Doesn't Suck
Developers and technical SEOs have heard the search engine mouthpieces say it over and over: "Make pages primarily for users, not for search engines". If you ask me, there's one big reason why "primarily" sneaks itself into that statement: Faceted Navigation. Let's discuss how to provide a great user experience AND a search engine friendly faceted navigation.
An Analogy Filled Explanation Of SEO For Kids
Howdy Mozzers! I am a long time (ish) reader, but this is my first ever attempt at a post on here, my previous SEO blogging has all be targeted toward potential clients with little to no SEO knowledge at all, so stepping up to you guys is like going from Southport FC to Manchester United, or (insert similar analogy regarding Hockey/Basketball/Toe Wrestling - yes ...
Announcing the Conference Crasher Giveaway: Enter & Win!
You know all those times you've had to save a search on Twitter so you can keep up with, yet another, search conference you couldn't afford attending? Well no more my friends! We have partnered with some premier search and social conferences and compiled a dozen full-conference passes to give away! Here at the MozPlex we know how important it is to get out there and expand your search marketing...
6 Extreme Canonical Tricks
In a follow up to my catastrophic canonicalization experiment, I take on 6 new, extreme challenges. Some work, some don't, and we all learn along the way (except me).