The Moz Blog

10 Super Easy SEO Copywriting Tips for Improved Link Building

Want to know the secrets of SEO copywriting? Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links?

Optimizing Your Google Places Page

As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five t...

Correlation Data for SEO and Social Media Analysis - Part 2

Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It's a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes...

Static Marketing: Generating Force Multipliers for Great Content

Marketing is best dissected into two easily digestible states, as the dichotomy of these states, static marketing and active marketing, form the clearest view of the failures many marketers make. Some of these mistakes may seem minor, but at scale, they make for tectonic marketing failure, as I will discuss in more detail in this post...

Improving Reporting Efficiency and Relevance

Hey Mozzers! A quick introduction for those of you who don't know me: my name is Sam Crocker. I work for a global media agency called OMD and am based in London. In addition to our work on (primarily) enterprise SEO clients we also occasionally find time to work on our search and social blog. I am an avid consumer...

Putting the "Experts" Back in Expert Authoring

Whether you call it "Panda", "Farmer" or the "Anti-Demand-Media" update, Google is clearly making a push to reward "better" content. So the question becomes, how do you acquire better content? Buy It One of the reasons that content farms were started in the first place is because quality writing is expensive. Good writing re...

PRO Q&A Forum Upgrades & Changes

Well hello there friends, it's been a few weeks since we've chatted about our new PRO Q&A forum. To be honest, over here at the MozPlex we've been pretty blown away by the volume and amazingness of both the questions and answers going on in there. Every one of you who has jumped in deserves a huge round of applause! We've been getting great feedback and have heard from a number of pe...

Correlation Data for SEO and Social Media Analysis - Part 1

One of the most helpful aids in doing SEO is knowing what factors actually affect your rankings. It seems obvious on its face, but not everyone prioritizes their SEO work with the knowledge of how changes to a site and link profile actually affect the SERPs. It's important to at least have some heuristics to use in pursuit of higher rankings, and while it's not always easy, it is possi...

The Five Least Important Ranking Factors

This is my first YOUMoz post so please bear with me if I bore you to death. Everyone in the SEO industry seems to have this odd fascination with discovering the most important ranking factors employed by search engines. I even remember at SMX Advanced a year or two ago in Seattle that

Facebook + Twitter's Influence on Google's Search Rankings

Since last December's admission from Google + Bing's search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions: What signals are Google + Bing counting? How much influence do these social signals have...

SEO Conference in Boston - May 16th/17th 2011

We're bringing our conference series to the East Coast. You can now book tickets for Pro SEO Boston 2011 - on the 16th / 17th May. We've brought together the most advanced speakers we can find for two days of actionable, tips-based content and new stuff you've never seen before. You'll see Rand and me battle it out in another head-to-head as well as a load of brilliant speakers bringing their "A" games.

The Story of SEOmoz

This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which has become synonym of high value tools and services, competence, and a natural inclination to share valuable information before asking something in return.