The Moz Blog

SEOmoz Feature Preview: The SERP Analysis Report (Please Share Your Feedback!)

First of all, thanks to everyone who played along with our little April Fool's prank last week. I apologize if we made the tool seem a little too real. As penance, I thought I would offer a sneak peek at a new feature that is still in the advanced planning stages.I've heard from many SEOs that one of their more time-consuming tasks is the generation of spreadsheets to analyze why certain..

White Hat SEO: It F@$#ing Works

I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia," which is a drug I actua...

Using Tools & APIs To Track Your Social Media Strategy

Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...

Crawler Face-off: Xenu vs. Screaming Frog

Sometimes, you just need a desktop crawler to get the job done. In this post, former champion Xenu takes on newcomer Screaming Frog.

Retargeting: What It Is & How to Use It

I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display media buys. This post is meant to help with that confusion and hopefully leave everyone w...

How To Manage Twitter: Do It Your Way

These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social medi...

The Pros and Cons of In-Page Analytics

Google In-Page Analytics is one of the most intriguing and impressive features of Analytics. Having been around for a few months in beta, now seems like a good time to take a look at the pros and cons of the tool. What's good about it? What doesn't work? What could be improved?

One Year Later: Changes in SEO

It's been a year, one calendar year since I joined Distilled. My first task was to write the post for SEOmoz as the rest of the office was going to be out on holiday. (Hi guys, bye guys ...) So I geared up to write my first blog post on SEOmoz, as my others were always YOUmoz posts. ...

Which Link Metrics Should I Use? Part 2 of 2

We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...

Link Anatomy - Understanding The Value Of A Link

Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point. This is dangerous thinking because if something isn't absolutely perfect or golden, we tend to evaluate it as useless. In nothing is this more obvious than in link building. Link...

Weed Out Your Lowest Performing Pages [Panda Strategies]

This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies ...

Information Architecture, Faceted Navigation & Duplicate Content (Oh My!)

Whenever I kick off a new project with a client, they are typically very interested in how I might be able to get them some lovely links. They’re also pretty keen for me to create them some lovely shiny content. Sadly, most aren’t too interested in information architecture. Many don’t realise how important it is...