The Moz Blog

The Question About The Reputation Of The SEO Industry

Lately the blogosphere is filled with posts about the reputation of the SEO industry and examples about how some SEOs resort to unscrupulous practices of buying links and black hat methods to reign superiority in SERPs. Nowadays, every Tom, Dick and Harry has a we...

What Keywords Do I Rank For?

Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.

Inbound Marketing Attracts Millions from Google, Salesforce and Sequoia

Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot's had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an ...

SEOmoz Website Update - Making it Easier to Get From Here to There

As part of a series of SEOmoz self improvement efforts, we are happy to announce another update to the site! As you've probably already noticed, we just launched a brand new SEOmoz header, footer, and, with these, new navigation. Changing navigation is a tricky business; and if done poorly, can lead to more harm than benefit. We concidered this risk when starting this project, but agreed t...

How to Build Links with Infographics

It should be no surprise that infographics aquire links. I’m about to tell you exactly how I’ve gotten clients hundreds of thousands of content views, thousands of social shares, and hundreds of links.

Decolar.com, the Major Brazilian Travel Site was Banned from Google

Recently, the largest Latin America travel website, Decolar.com (also known as Despegar) has just been from Google results due to Webmaster Guidelines violation, resulting in a big buzz in the Brazilian SEO community. The first tweet about the case was from Flavio Raimundo, pointing to the site:decolar.com Google Results page:

Bing's Duane Forrester on Webmaster Tools, Metrics, and Sitemap Quality Thresholds

This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...

Thumbs Up: Help Raise Money for New Zealand

Today we're taking a different angle than we normally do on the blog. As you know, recently New Zealand and specifically Christchurch was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factor. our friend Kalena Jordan from Search Engine College resp...

Google's Farmer/Panda Update: Analysis of Winners vs. Losers

By now, everyone in the SEO world is aware of the algorithmic update Google launched last Wednesday, February 23rd. Several posts on the topic are worth reading, including Danny Sullivan's take, Aaron Wall's assesment...

Successful Site Architecture for SEO [SES London 2011]

For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun ...

Folders vs Subdomains vs ccTLD in International SEO - An Overview

Thoughts, Graphics and Formulas to Improve Decision-making The recent whiteboard Friday session from SEOmoz on International SEO: Where to Host and How to Target was a welcomed overview of how SEOmoz see this landscape. Together with Dan Taylors ...

I Disagree with Fred; Marketing is for Companies that Have Great Products

One of the people I admire and respect most in the technology, startup world is Union Square Ventures' Fred Wilson. A little more than a year ago, I had the opportunity to sit down and chat with Fred in his New York offices, just as we were ending our failed fund raising attempt. The writer...