The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Headsmacking Tip #17: Use Your Bio as an SEO Advantage
Your online identity is going further, faster and with more impact than ever before, yet many of us miss out on the seemingly obvious SEO power of our personal and company biographies. ...
Site Speed - Are You Fast? Does it Matter for SEO?
When Google made their “page speed is now a ranking factor” announcement, it wasn’t a significant new ranking factor but rather that it is significant because it means Google wants to use usability metrics to help rank pages. Your site speed should be a priority as slow sites decrease customer satisfaction and ...
Your Profile Just Got a Whole Lot Snazzier
Disclaimer: This post has absolutely nothing to do with SEO or even online marketing. You've been warned. Please keep reading to see the awesomeness that is your new profile. *happy dance* :) Before I jump into the new profiles and what's so great about them. Let's take a look back, a look at the profiles of yesteryear. Back in the day when the profile ...
Conversion Rates Broken Down by Browser
Everyone who reads this problably looks at conversion rate on a daily basis, but how deep do you look? Do you segment traffic, view by advertising campaign, etc? I decided to dig really deep and sort conversions by browsers. The data was collected from over 20 websites that donated their stats for this inforgraphic. Their traffic ranged from millions of unique visitors all the way down to sites...
A Tweet's Effect On Rankings - An Unexpected Case Study
Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beg...Level Up Your SEO Skills With Our Free Training
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The Next Generation of Ranking Signals
Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...
Getting SEO Value From Your Affiliate Links
There are various industries online where traffic and revenue from affiliate programs is a huge part of the overall revenue stream. If you work in one of these industries (gambling for example) then you may have the opportunity of optimising the affiliate program to get more value from an SEO point of view. In this post I'm going to outline some of the techniques you can use along w...
Where's The Love, DMOZ?
There was once a directory called DMOZ, which shone forth like a beacon of glorious link-light. From all across the realm, downtrodden webmasters would travel to pay homage to the ones called Editors.
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC)
“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are ab...
Keyword Research - Using Categories to Make Your Process More Actionable
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!