The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Whiteboard Interview - Google's Matt Cutts on Redirects, Trust + More
We've got a very special bonus video for you today. Our buddy-and the Googliest spam cop to ever walk the webz-Matt Cutts stopped by to do a quick interview in front of ye olde whiteboard. Watch in wondwer and amazement as Rand and Matt discuss headers, status codes, how much of the web is worth indexing, porn, redirect chains, URL strutures, geo targeting, leaking link juice, and amateur...
Google vs. Bing: Correlation Analysis of Ranking Elements
Earlier this year, Danny Sullivan of Third Door Media asked me if SEOmoz could put together some data comparing ranking elements of Google against those of Bing to help illustrate the potential biases SEOs might face when optimizing for the two engines. Today at SMX, I presented the following data, compiled by our own Ben Hendrickson with help from the entire SEO...
Maximizing Conversions By Offering Multiple Conversion Options
The Unconvertibles There's a tactic that I've recently seen used in a few very different industries; I wanted to share this with you, as it's something definitely worth considering for your site and your business.
Article Marketing + Submission for SEO | Whiteboard Friday
Content, content, content...everybody wants it, everybody needs it, and you're great at creating it, but maybe nobody's reading it. Since that brainy brain of yours is already pumping this stuff out, how can you leverage your great content to get some quick and easy links? ...
SEO Site Audits: Getting Started
A typical SEO site audit takes me around 50 hours to complete. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this estimate can come in as low as 35 hours. If the site is large and has a lot of issues to document, the time investment inches closer to 70 hours. At SEOmoz, we usually asked for a project time-line of...Level Up Your SEO Skills With Our Free Training
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How To Use Google Alerts For Quick and Easy Domain Alerts
There's no shortage of posts and tutorials built around setting up a monitoring dashboard. Everyone has a favorite. Mine is from Marty Wientraub from Aim Clear (see How to Build a Reputation Monitoring Dashboard). There are new services that spring up every few months about...
An Illustrated Guide to the Science of Influence & Persuasion
Conversion rate optmization - the practice of improving the quantity of visitors who take a desired action on your site - has been a hot topic this year. There's both an art and a science to the process of turning browsers into buyers and drive-by readers into email subscribers, Facebook fans and Twitter followers. In my opinion, no marketer should be engaging in this work without having read R...
A Simple Guide to .htaccess
The .htaccess file on mod_rewrite enabled servers (usually Unix-based but sometimes decent Windows hosts) can be an SEOs dream (and sometimes nightmare). The small file that should be found in the root folder is what you will use to fix a lot of the crawling errors with rewrites and redirects. On small, static sites, they can even be used to create more usable, pretty URLs. An introduct...
Wrong Page Ranking in the Results? 6 Common Causes & 5 Solutions
Sometimes, the page you're trying to rank - the one that visitors will find relevant and useful to their query - isn't the page the engines have chosen to place first. When this happens, it can be a frustrating experience trying to determine what course of action to take. In this blog post, I'll walk through five potential solutions, as well as talk about some of the root causes of this problem.
Keyword Research Tools - Build Your Own Adventure
My mother used to scold me for misusing my toys, playing with my food and for having a bit too much energy. She was well within her rights, as I was a bit of a handful, but at the moment one particular phrase really sticks out in my mind “Is that what that was made for Sam? Use it the right way, please.” Whether I was riding down the stairs in a sleepin...