The Moz Blog

The SEOmoz Office Gets a New Do

As you may have heard, SEOmoz has moved offices (woo hoo!). So we thought it would be nice to take you on a tour of our new digs. We're quite proud that we outgrew the old space and needed a bigger place. Pleas follow along as I take you on a tour of the new office. First, as you first step out of the elevator you may think, "Wow, this really is a cool space." But then...

The Halo Effect on SEO Campaigns

When working with prospective clients, we often talk with them about the many long-tail or related keywords that they may show up for, in addition to the primary keyword, as we optimize their website structure, increase their content, and improve their link profile. At OrangeSoda, we refer to this as the "halo effect," but it is also referred to as the umbrella effect, keyword as...

Overcome the Google Analytics Learning Curve in 20 Minutes

As recently as a month ago I was a victim of a state of mind I call Analytics Dismissal Disorder. This mindset is common after hearing about the importance of analytics, installing the tracking code and then getting overwhelmed by all of the graphs and scary numbers. When I suffered from analytics dismissal disorder (which my doctors called A.D.D. for short), I knew Google Analytics wa...

Spying on (and Learning from) Your Competitors: Step 5 of the 8-Step SEO Research Strategy

Let me start by asking you this. What makes your site: Different? Remarkable? In competitive landscapes these are very important – no – absolutely necessary questions to ask yourself. Now that we’ve gone through ...

How to Measure & Improve SEO: eMetrics London 2010 Presentation

Rand's presentation from eMetrics London on analytics and metrics for SEO. Includes the embedded slide deck and a description of the topics covered.

Google Analytics Event Tracking to Monitor Calls to Action

Analytics is one of those things that hasn’t always been at the top of my priority list until recently. Google Analytics has many features I’ve never used before because I haven’t had the time to sit down and really investigate what they can do for me and my clients. A few months ago, in one of my late night GA adventures, I found a section on event tracking, a small love soon formed.

Using PPC Data to Help Write Meta Descriptions

I want to share a technique I have been using with regards to testing PPC ads to find the ads that work best for me. There are two reasons I wanted to write this post: 1. I wanted to highlight the importance of testing the different elements within a PPC ad rather than the ad as a single entity 2. As an extension of Rand’s post on ...

SMX London: Ranking Factors in 2010

Somehow, my flight from Seattle landed just before the newest Icelandic ash cloud began shutting down airports across UK airspace. As a result, I was able to present at SMX London this morning. The presentation is included below. This slide deck focuses on things that are probably in the search engines' r...

API and Dataset Cheatsheet - Building Quick & Dirty Tools

A cheatsheet and inspiration for APIs and data sources that can be used to build SEO tools. You can use these sources to build research tools or linkworthy content and I'm looking forward to seeing some of the community's output.

Coding Semantic Pages With HTML5 That Still Look Good on Old Browsers

While the number of links you get to your website and the popularity it will receive do not depend only on you, the on-page optimization is in your hands and nowadays you MUST squeeze out everything you can from it. This is why I start each new website by creating its backbone (call it framework, template or whatever you prefer). In this post I will try to use all the benefits HT...

3 Key Takeaways from Search & Social

Last week Jen and I attended the Search & Social Summit here in my backyard of Tampa Bay. This isn't your typical conference recap post, though. I wanted to focus on the action items that still stand out for me a week later, the things will make a difference in what I do or how I do it. Perhaps you'll rethink the way you do a thing or two as well.

Some Opinions on the SEO Myths & Realities Fight

A few weeks back, Stephan Spencer authored a post for SearchEngineLand entitled 36 Myths that Won't Die But Need To. I certainly recommend checking out the post, but be warned of some highly contentious comments. The tweets and offline feedback were similarly up-in-arms and it's easy to understand why. ...