The Moz Blog

Whiteboard Friday - Future-Proofing Your SEO

When individuals or companies are new to SEO they often wonder if SEO is a one-time thing, or if it's an ongoing process. In order to stay on top of your game, you need to keep an eye on your rankings over time and adjust accordingly; but there is a lot of core SEO strategy that doesn't change much and paying attention to these fundamentals (along with a little upkeep) can go a long way towa...

Third-Party Affiliate Programs: Roll Your Own Instead

One of the best ways to build inbound links is to create an affiliate program. It's also a great way to drive real customer traffic from related sites. But...don't just sign up for one of the big third-party affiliate programs--you'll get the customers, but you'll be throwing away a terrific opportunity to get great inbound links. ...

7 Tips for Surviving PubCon

SEO conferences can be amazing opportunities for education and networking, but to get the most out of them, you have to survive until the end. If your average SEO conference is an endurance event, then PubCon is the Iron Man – 3 full days of sessions, followed by sponsored parties, followed by being dragged around Vegas by crazy people, topped off by a full afternoon of even more drinking (j...

Getting the Best From On-Site Search on your Website

Improving on-site search functionality can benefit a site by contributing to a better user experience, and by reducing the barriers for users to reach their destination pages. In this post, I'd like to suggest some different techniques you can implement to get more benefit from your site search.

The New Era of Inbound Marketing

Selling is hard work. It sucks time and energy from both seller and buyer. Both engage begrudgingly in the act to fulfill a need. If you've been reading SEOmoz for a while, you can probably feel my personal allergy to "sales" as a process and to "selling," even when that's what I'm supposed to do. It causes discomfort to be on the pushing or receiving side of sales and over ...

Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget

Rand's in Jolly Ol' England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November. We filmed this series during our recent seminar in Seattle and the response was amazing. O...

This Week in Search: Triple Roundup for 10/1/09 to 10/21/09

The 1st half of October saw its fair share of search news, announcements, & blogger-mama drama. And from Twitter search to Google Analytics' new roll out, there were plenty of headlines beyond the back-and-forth between Derek Powazek & Danny Sullivan.

Explaining (Some of) Google's Algorithm with Pretty Charts & Math Stuff

Our web index, Linkscape, updated again recently, and in addition to provide the traditional stats, we thought we'd share some of the cutting edge research work we do here. Below, you'll find a post which requires extremely close and careful reading. Correlation data doesn't have all the answers, but it's certainly very interesting. Likewise, the ra...

Conference Recap: ExactTarget Connections '09

We don't talk about email marketing on the blog much, but any of you working in the internet marketing space (and that's likely all of you) probably know that it's still one of the most effective marketing channels out there. We've been fortunate enough over the years to partner with ExactTarget for our email marketing services and ...

What Makes a Link Worthy Post - Part 1

I was recently inspired by a post by MikeTek, Examining the Top 150 In-Linked Posts at SEOmoz. While the information was very informative, it was taken from a limited sample of the over 3,800 post on SEOmoz. Along with the small sample size, the data was not proportiona...

True or False: Organic Traffic Converts Better than PPC

As a webmaster of a small business website, I get a lot of SEO's calling me, touting their services.One of the claims many make is that the traffic from organic searches converts better than that from PPC searches. I currently handle all of our search engine optimization as well as PPC management. Having never tested the theory, I cranked up Google Analytics and started rummaging thr...

Domain Authority - Does it Really Exist as a Ranking Factor?

Rand recently published a post discussing 17 ways a search engine values a link. His number 5 reason referred to Domain Authority and caused a little stir within the comments trail as to what Domain Authority actually meant and where the proof of its existence has been seen. The aim of my first YouMoz post is to provide an example of where ...