The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
An Intelligent Way to Plan Your Internal Linking Structure
1) What is the internal linking structure? - The way the pages of a website link to each other.2) Why is the internal linking structure important? To make Google understand what are the most important pages from your website. You know which the most important pages are, but does Google know? If the internal linking structure is good, a...
Whiteboard Friday - Getting Indented Listings
Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing.
Rethinking Duplicate Content
This post is about three pretty interesting things in my book; opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the cleaver title, this post is not about SEO. You've been warned, OK?
Blogger Clinic: Increasing Posts-Read-per-Visit
This post helps bloggers think about techniques to increase the number posts read by each of their visitors.
4 Visual Charts on the Value of SEO Tactics
I'm in the middle of a wild 6-week stint. First Oslo for a week, then home for 4 days, then SMX East and a week in New York City. Tonight, I'm back in Seattle, but only for a few days - our SEOmoz/Distilled London semi...Level Up Your SEO Skills With Our Free Training
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Track Your MozPoints
I’m sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs. Along with seeing the new posts, I'm also always checking out my MozPoints and watching them grow, or shrink sometimes. In one of my past ...
5 Incentives You Can Use for Online Marketing
The word 'incentive' is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement.
Where in the World is SEOmoz?
We're getting close to the end of the year, which means halloween, holiday parties and spending time with the family... That is unless you're a mozzer! The fall season has hit us full swing and we're out and about speaking and attending conferences, providing training and traveling from Sweden to Mexico to Vegas baby! Check out where we'll be over the next few months and hopefully we'll see you there!
Design Trends: The Single Purpose Homepage
Single-Purpose homepage designs are on the rise. This post covers the benefits and runs through examples of successful implementations along with a discussion of potential SEO impacts.
Online Reputation Tips - My Ad:Tech London 2009 Presentation
Last week I spent Wednesday at ad:tech in London where I spoke about advanced analytics and online reputation management. I thought the online reputation stuff would make a good Monday morning post. The audience was mainly brand and advertising people so I didn't assume too much knowledge of SEO or ORM, but instead ran through why you would want to monitor for your brand, how to determine if something is going to be a problem and some tips and tricks we've picked up along the way. I wanted to start with something topical so I used some examples from London Fashion Week (including brands and models) to demonstrate the impact of news events (interestingly, I found no significant correlation between spikes in search volume for the brands or models during fashion week).