The Moz Blog

Geolocation & International SEO Frequently Asked Questions

While answering Q&A the other day it occurred to me that a lot of questions we see are basically the same question asked over and over again in different formats. In answering these questions we often end up re-using the same responses time and time again so I thought it would be a good idea to create a bit of an FAQ based off some of the most informative questions and answers which we've answ...

Getting Honest About Social Media Marketing

Tonight, I'm throwing out a hypothesis about social media participation & social media marketing: The majority of marketers who engage in social media do so NOT because it produces greater ROI (professionally), but because the metrics are more immediately tangible and emotionally rewarding. ...

Whiteboard Friday - Dangers of Nofollow

We're big fans of using 'nofollow' for linkjuice sculpting around your site. If you know what you're doing, you're careful, and you're considerate, it's an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don't pay attention, or you go about it willy-nilly, site-sculpting with 'nofollow' can cause some major problems...and that's what we're looking at...

SEO Checklist in a Hurry - Audit List

No matter how well versed you are in SEO or not, checklists can help you or your clients to better hone their optimization work by checking simple or complex issues with a methodical approach.It may also occur that you are asked to do a "quick" audit of a site either for prospecting or as a favor, and a simple yet comprehensive checklist can certainly improve your speed to get the pertinent information to assess SEO status.

Catalysts for Earning Natural Links & Link Conversion Rates

"Reference worthy content" is a phrase you'll hear a lot in the SEO realm. The intent behind the statement is simple - build content that people will be likely to cite when they create works on the web. Parsing the motivations that inspire those citations, however, is anything but obvious. Tonight, I thought I'd try to list features that make content "reference worthy&q...

Want to Get Listed in DMOZ? Become an Editor

Getting your website listed in the DMOZ directory in anything less than geologic time frames is next to impossible. Most SEOs submit their sites and then forget about ever getting listed. However, there is a way to guarantee that your site will be included in the DMOZ directory quickly: become a DMOZ editor for the category in which you have applied to have your website listed.

How To Make Your Offline Presence Work For You Online

I was recently working on a social media strategy for a popular city newspaper and it got me thinking about the benefits a business can get from a well-thought out crossover between its offline and online presence. I've tried to write this post so that it's useful for any sized business that has some kind of offline presence, from a shop, through a publication to any kind of offline advertising or PR. If you're spending money offline, you should consider how that investment can be taken advantage of online.

Google Profile Search (aka How to Rank for Jennifer Lopez)

Last week, Google started showing Google profiles at the bottom of U.S. search results. This caused quite a stir among the search marketing industry and a flurry of blog posts have been written about it. As with any topic there are varying opinions on the profiles. Some feel that it is a great way to brand yourself, ...

Police and Content Thieves

A couple months ago my boyfriend (Manstery Guest) wrote an article called called 10 Fictional Diners We Want to Eat At and posted it on the food site he manages for the Village Voice. The article didn't quite make it on some of the major social news sites, but it d...

Whiteboard Friday - Off-Site "Over-Optimization"

Last week we discussed how you can actually hurt yourself by over-using or abusing common SEO tactics on your sites. This week we'll talk about how going overboard with your linking strategy can cause problems too. We're not looking at spam here, we're looking at things like unnatural link profiles or anchor text d...

10 Tips for Getting (or Keeping) Your Next Search Marketing Job

As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I've been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic. So - if you want to keep the job you've got, or ea...

What Will Be the Future of Search ?

We all have our interpretation on what the future of search will be. Will it be more dependent on signals coming out of social media (Twitter, blogs, etc.), or will Google reboot the search mechanism by introducing something entirely new? Here are some points which will have a deep impact on search in the future: