The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Buying Expired Domains: What's the Best Strategy?
Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
Newbie Tweaks Title Tags - Improves Rankings
I swear I did not rip the title of this post off from The Onion newspaper! After spending weeks locked in my basement reading SEOmoz with nothing but the light of the computer monitor to see, I decided it was time to try some on-site SEO techniques on my website selling locking mailboxes.
Darren Slatten Sucks - Don't Ever Hire Him
If I had to guess, I'd say this post is going to rank #2 in Google for [darren slatten] before the day is over. That means that anyone who Googles the name "Darren Slatten" will see something like this:
Belated Thursday Roundup for the Week of 4/12/09
Stories, news, and other notable items from the past week: Stephen Tallamy did an interview with the SEO team at Distilled. I love the Mod Squad-esque snapshots of each employee. They're so posh. Joost de Valk wrote up a new guide to Magento SEO. Since the platform keeps evolving, he'll keep it nice and up-to-date for all you nerds. Maybe I need to implement this strategy in order to shave my swim time down a bit...
Whiteboard Friday - On-Site Over Optimization
Yes, there can be too much of a good thing, and that includes SEO. There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. In this video we'll look at common traps people fall into that can make your site unpleasant for users and unpalatable for search engines. ...Level Up Your SEO Skills With Our Free Training
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SEO - 10 Things On My Wish/Gripe List
This is my wish list from Google and the other search engines. Rankings should be based more on the content of the site and less on technical aspects (tags, domains, links). The theory is that, as SEO teams, we could devote more time to content, the good stuff that actually benefits the user.
Abstract Link Building Ideas: Desktop Customization Sites
It seems every web developer's biggest concern, excluding keyword density/research, is finding new and innovative ways to create quality inbound links back to your website. While there is no easy-button to begin generating inbound links, there are certainly many abstract approaches and techniques a developer can utilize to make inbound link generation a bit less tedious.
Are You Leaking Juice?
Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone, so we need to make sure the juice flow is flowing properly.
Die Digg-Bar Die, Die! (or Should You Kill the Digg Bar on Your Website)
You'll have noticed that Digg has recently added the Digg-bar as a central feature, if not the main feature of their social media website. TechCrunch's discussion has a good range of comments from all sides. Having read a few such discussions, used Digg and developed a frames jail-break plugin to release my pages from Digg's grip, I thought my first YOUmoz post was due with my reflections on the use and abuse, hits and misses of the Digg-bar.
Social Media and Ethics for Small Businesses
I would like to see some more discussion about Social Media Rules and Ethics. I work for a small company which is open to social media, but we don't entirely get it. We attempted a social media campaign last year, but after a few months of work it slowly fizzled into just me posting a few pictures on Flickr every week. One of the major problems has been knowing when and where we could actually promote our products. We thought we were playing by the rules, but a few sites/people called us out as marketers.