The Moz Blog

Social Media Marketing: What is Your Goal?

Tonight, I'm wondering why you engage in social media marketing - is it personal, on behalf of your company (or clients), or some combination of the two? Why do you have social media accounts? What do you use them for? Note that you can choose multiple answers:

How to Choose a URL

Lately more customers are serious about SEO and are wondering if it's a good idea to choose an extra or new URL for their website. And I could not give a clear answer to this because I hear and read different stories on this topic. I decided to do alittle test and hope you guys will share your experiences on this issue with me.

How Google's Rankings Algorithm Has Changed Over Time

Tonight, as I was writing another blog post, I started working on a graphic that probably deserves a post and discussion of its own. Below is my personal opinion of how some of the key factors in Google's ranking system have changed through the years I've been in SEO: ...

How NOT to Request a Link Via Email

I still have my first ever email account, a Hotmail account that's older than most of the kids on Digg nowadays. Today I logged in to retrieve a lost password and saw that I had over 600 new emails. All of them are spam, newsletters, shopping deals, etc--I rarely get "legit" emails sent to that account since the vast majority of my contacts know to reach me at my Gmail or SEOmoz email address. So it was with great amusement that I saw an email from 1/29/09 titled "Link Exchange Request" from some dude named Scott (not our Scott, don't worry). I've shared the email below:

Whiteboard Friday - Differentiating Your SEO Services

We here at SEOmoz have been fortunate enough to work with some incredible consulting clients over the years. We've achieved some amazing results and built some wonderful relationships with many of them. We're often asked about what it takes to really develop a standout SEO consulting brand and, since it's an oft overlooked topic, that's exactly what we'll cover in this week's White...

21 Tips to Earn Links and Tweets to Your Blog Post

It's been a long time since I've covered blogging strategies, and my recent panel with one of the world's foremost authorities got me thinking that given our success, both with the SEOmoz blog and with blogs for clients, it's time to share a bit more. Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list:

Twitter is Email Marketing 2.0

There still seems to be hesitation by some industry professionals to jump on the Twitter bandwagon because they don’t yet understand its value. They don’t see a bottom-line altering reason to devote manpower and resources into building up Twitter followers and starting to tweet. While the uses of Twitter are as varied as the number of members, to those professionals, I would like to present the case that Twitter can be considered and used as Email Marketing 2.0.

Are There Any Good Solutions for Caching Redirects?

A couple of large client projects we are working on at the moment have had me thinking about a tricky issue that rears its head in enterprise SEO projects especially. When large clients are making extensive website changes, our experience is that the section entitled '301 redirects' is inevitably the section that gets read quickly and then quietly shuffled out of scope. We have found we have to push hard to get large businesses to see the importance of permanent redirects.

Viral Marketing Tips and Examples

Viral marketing. We've seen it, enjoyed it, passed it on, and thought, “I could do something like this for my clients.” Most of us, however, do not pass the “I could” stage while others experiment with varying degrees of success. One thing is for sure, a well-executed viral marketing campaign can have a profound effect on traffic and branding. This post will reflect on main characteristics of successful campaigns and cover observations with two successful viral content experiments.

Monthly Blog Theme Contest, New User Ranks, MozPoint Madness and Upcoming YOUmoz Features

Hiya folks! I'm pleased to announce some new features, functionality, and funtastic contests that we're rolling out in order to make you lousy masses happy (wait, did I just type what I was thinking?). I've listed them below: Top Ranked Users is Now Free of Rand's Bearded Mug Some of you may have noticed weird changes afoot on our ...

Finding Hidden Links and Text Using the Web Developer Toolbar

White hat versus black hat SEO seems like a never-ending discussion. An action one SEO finds absolutely fair might be seen as downright cheating by another. The ambiguity in the guidelines from search engines such as Google usually isn't adding much clearness to the discussion either. On some issues, however, the search engines are crystal clear, and hidden links/hidden text is one of those. Information on the matter is given in both the Google Guidelines and on the personal blog of Matt Cutts: hidden text and links are not allowed.

An SEM's Guide to Surviving Redundancy

I hope you read this post and enjoy it. I also hope you never need it. In the 'current economic climate' there is a chance that any company may have to 'restructure' or even cease trading altogether. These events are no fun for any employees involved, but I'd like to share some advice that will help you prepare for and cope with the worst situation if it arises.