The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Whiteboard Friday - Corporate Blogging Tips
This week Rand discusses some oft overlooked factors one should consider when preparing (or revisiting) a corporate blogging strategy. We all know a blog can be a huge asset to improving a company's web presence and rankings, but if approached carelessly it can cost you. ...
Rock, Paper, Scissors: The Results of the Beta Tester Contest
Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. UPDATE: I clarified below that it is the winners of the 4 rounds that won, not just people who chose the winning weapon.
Google's Advice - Godsend Or Gimmick?
What's the deal with all this advice that Google employees like to give us, then? Of all the search engines (and of many companies of Google's size and scope), Google appears to be the most open with its distribution of information, its interactions with its users and its willingness to give us advice.
The SEO Failings of Major UK Highstreet Retailers
So I recently read a post by e-consultancy which looked at 10 things Asda (a huge UK supermarket, part of the Wal-Mart group) could do better online. The post is part of a series where they look at a number of large brands in the UK and how they can perform better online. The series focuses solely on usability though and doesn't actually mention any online marketing. So I thought I'd step up to th...
Our Secret Project: Codename Carhole, is Set to Release on Oct. 6th at SMX East
It's almost here. This is the project I've been dreaming of launching since 2003 and after 12 months of research and development and an extremely large investment (especially for a small company like SEOmoz), we're nearly at the finish line. On October 6th, SEOmoz will introduce a lot of substantial changes to our website, including: A New Design, cou...Level Up Your SEO Skills With Our Free Training
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Dynamic URLs vs. Static URLs - The Best Practice for SEO is Still Clear
Google's got a blog post out today (and SELand covers it) about how they now recommend that webmasters and site owners DO NOT rewrite their ugly dynamic URLs to be clean and static. What's the reasoning behind this? ...
Dinosaurs and Bunk Beds and Widgets, Oh My!
I've always struggled to understand how widgetbait would be an effective linking strategy for most businesses. Of course, Matt Inman demonstrated how it can work (and fail) for dating websites, which automatically translated in my brain to 'working for markets that are fun and not to be taken too seriously'. But how does it work in i...
Another Trademark and SEO Related Lawsuit: U-Haul vs. Hire A Helper
May It Please the Mozzers, Today I'm discussing a case involving alleged trademark infringement and meta tags. It's very dangerous to outrank your competitor, especially if that competitor has limitless pockets and very generic registered trademarks.
Whiteboard Friday - Developing a Link Hook
This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic content on larger sites. It's all about the links: big sites have 'em, small sites don't. So how can niche sites with quality content leverage that content to get links and, by proxy, rankings? They need a link hook. A way to make ...
Links Should Really Look Like Links
As there haven't been any posts in the usability category of youmoz since March, I thought I write a short usability entry. You SEOs out there certainly know how a link should look like for search engines. But do you also know how they should look like for real people, I mean the ones visiting your page and spending money on your products?1. Links onlineLinks ...