The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Roundup Thursday for the Week of 2/3/08
Stories, news, and other notable items from the past week: Three star links: Four star links: Five star links: YOUmoz entries: Best of YOUmoz: New events added to the Events Calendar: New ...
Rogue PPC Results from Google
I have to confess from the outset that I'm new to this industry, my background being very much as an offline marketer, so apologies if anyone's come across this already!I was googling some fairly generic PPC terms - 'PPC Management'; 'PPC Agencies'; and so on. I then remembered that I needed to write a document for our sales team, and so I googled 'managi...
When You Should Pause Your PPC Campaign
After our dismal experiment with trying to track impressions, Rand's course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships. I half-assed the campaigns in August '07 and retooled them in November, when we redesigned our landing page and added a few targeted pages. The clickt...
The Best from Around the Web on the Microsoft / Yahoo! Deal
Like everyone else in the search industry, I have my $0.02 I'm just dying to give on the MS/Yahoo! deal. First off, I think we need to decide officially whether the new moniker will be Micrahoo! or Yahrosoft. Next, we should probably take a quick walk through the timeline of events so everyone's on the same page. Here's a quick look back: ...
Trademark Basics: Be First in Your Market, Be Distinctive, and Don't Confuse the Consumer
⇒ What is trademark law? → Product marks versus service marks ⇒ Where does trademark law come from? ⇒ Isn’t trademark the same thing as copyright? ⇒ Do I have any trademarks? How do I get some? → Be First in Your Market → Be Distinctive ⇒Trademark Law's Guiding Principle: Don't Confuse the Consumer ⇒ Limitations on Trademark Rights → Trademark does not protect disparaging or lewd marks. → Trademark holders do not “own†the words, logos, or slogan’s themselves. → Parodies of trademarks are permissible. → Non-commercial uses are permissible. → News reporting and product comparisons are permissible. ⇒ Caution! The Very Famous Marks Exception! ⇒ Should I register my trademarks?Level Up Your SEO Skills With Our Free Training
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Controlling Search Engine Access with Cookies & Session IDs
We've talked plenty in the past about methods to control search engine spiders' access to documents on your website, and we've discussed cloaking in several depths as well. But I feel that an under-utilized and extremely powerful methodology for serving unique content in different ways to visitors and search engines, based on the different experiences sought by the two, is critical to advanced ...
A Critical Vote for SEOmoz Fans - Should We Be Covering the News?
Throughout its existance, the SEOmoz blog has always strived to be something very different from a Search Engine Land, Marketing Pilgrim or Search Engine Journal, by providing advice, insight, and under-the-radar stories from the world of search and webmas...
The Complete Introduction to Joomla SEO
Hey All. At the suggestion of a few people in the Joomla community I decided to site down and write a beginner's guide to optimizing a Joomla site for SEO. The bad news: the default version of Joomla i...
Digg's New Algorithm is The Suck
For those of you unfamiliar with the hissy fit going on over at Digg the past couple weeks, I point you to Tamar Weinberg's handy recap. In a nut shell, Kevin Rose (Digg founder who really needs to be featured on this site) announced some algorithm changes o...
Pay for Post Mozzers
Should the Mozzers be paid for their posts in YOUmoz?I mean, I love the all comunity free thinking thing, but when you think about it, we are all helping seomoz for free. Our posts end up being indexed in the Search Engines and when people click, they are entering a comercial website, that sells premium memberships. So where does this leave all of the Mozzers out there, that devot...