The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
When it Comes to Social Media Websites, the Long Tail Doesn't Apply
When it comes to social media websites, the long tail theory breaks down a bit. We'd expect, in a standard long tail curve, that the pink area represented more demand and value overall than the blue area. However, the reverse is overwhelmingly the cas...
Click-Through Rates in the SERPs - What Are the Real Numbers?
Today on SearchEngineLand, I caught this graphic: Despite my great trust in all things Danny Sullivan (yes, I know this technically comes...
Combine & Conquer - The Accretive Powers of Joining Pages Together
Just a quick tip tonight, since technically I'm supposed to be on vacation. One great way to help improve some of your rankings on a blog, content site or virtually any domain with lots of pages on similar topics is to eliminate the keyword cannibalization by 301'ing multiple pages relevant to a query/keyword to the highest ranking page. Here's a quick example: For the query - SEO Prici...
When to Respond to Criticism, and When to Keep Quiet
In this week's Whiteboard Friday, Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you've done wrong and equally politely trying to explain your position.
Whiteboard Friday - "Whatchu Talkin Bout?"
Hey Gang, Rand's back briefly to give a quick Whiteboard Friday lesson in reputation management. Following his directory smackdown a couple of weeks ago following the release of the Premium Link Directory, we caught some heat in the forums (albeit largely ...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Sexiest man in SEO
Recently I was doing some localised keyword research targeting my home-town of Brisbane Australia. Whilst going through some of the search results, I came across a guy who was attempting to rank for the term 'Best looking man in Brisbane'.I thought that this was pretty entertaining and thought that I'd go one better and attempt to rank for 'Sexiest man in Brisbane...
Answers to Ten SEO Questions & Some New Questions from Danny Sullivan
It looks like our ten questions post was a hit. To follow up, our own, intrepid point man, Scott Willoughby, will be crafting an advanced test/quiz on many different SEO topics - some fun, some serious - and should have it launched in the next 3-4 weeks. Await with bated breath (I know I am) And now, the answers to last night's SEO questions: What four search engines ...
Apparently I Work for Google
...at least, according to my relatives I do. I'm in Michigan right now. Hot, humid, flat, skinny tree'd, built Ford (or GM, or Chrysler) tough Michigan. I was born and raised here, but moved to Seattle for college, where I fell in love with the Emerald City and got a pretty sweet internship-turned-job working at the Moz Plex. Still, like a good daughter/sister/niece, I try to visit the Mother Land...
Danger, Excitement, Romance - Coming Soon to an Auditorium near SEOmoz
Cue suspenseful music... Her heart nearly jumped a beat as he leapt onto the stage, his eyes dancing across the room, crying out for silence and attention. As she watched, a small device moved from his right hand to his left and then, without warning, it began... With the deftness of an acrobat and the cadence of a poet, he swept her awa...
The Emotions that Make Us Link
The blogosphere and the world of social media is, by and large, ruled by human emotion. As web developers, marketers and entrepreneurs seeking exposure, we can choose to embrace the passions that dominate the creation of links, or we can ignore them and give our competition a potential edge. In my experience there are a handful of emotions that dominate the desire to link or share conte...