The Moz Blog

SES Travel: a Nice Little Getaway

Last week I had the opportunity to speak on two panels at SES Travel, which was held in downtown Seattle. The conference was small (about 150-200 people) and focused entirely on SEO tips for working in the travel industry. There were representatives from Orbitz, Farecast, Kayak, FareCompare, Expedia, and lots of other travel-centric sites. The first session I spoke on was Travel Wri...

One Reason You Shouldn't Go to the SEOmoz Premium Training Seminar

I'm tired of reading all these posts explaining the top 10 ways to do this, 21 tips for success at that. That writing style is getting overused and quickly becoming the blogging format staple. It's like that song you hear on the radio every 30 minutes that you just can't get away from. So for my first ever YOUmoz entry, instead of telling you the top 10 reasons ...

The Unexpected Downside to Link Bait Success

With only a couple of exceptions, barely anyone has ever complained about receiving a lot of attention from social media. Occasionally, large social media communities, especially the one that rhymes with "pig", will take it upon themselves to pick on a website or an individual; however, aside from harassment, it's usually a good thing to have your content get popular in the social media ...

I Got Naked With Michael Arrington...

...and John Cook from the Seattle Post-Intelligencer, Tricia Duryee from the Seattle Times, Fred Vogelstein from Wired Magazine, and Becky Buckman from the Wall Street Journal. Quite the title and intro, huh? Let me...

Why Rand Is Wrong, And Sphinn Is A Popularity Contest

I’m on holiday at the moment (although my wife might argue with that, considering that I have written this blog post) and so I’ve had a lot of time to consider the conversation going on at, and about, Sphinn right now, and especially Rand’s opinion on it.In a post entitled “Sphinn.com is basically just a popularity contest” T...

The Bizarre Economics of Search Marketing Services

Mystery Guest and I are in San Francisco for a couple days - we flew into San Jose actually and had lunch just off Sand Hill Road (I figured I'd show her where the VC "magic" happens) :) We've already got every meal and several coffee meetups booked, which happens when your last trip to the city is ...

5 Books all Search Marketers Should Read

When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...

7 Reasons Why Search Engines Don't Return Relevant Results 100% of the Time

While search engine representatives and light hatters (the whitest of the white hatters) say that having great, link-worthy content and links is enough to get high rankings, there are many sites with these traits that do not get listed for the words that matter (the ones that send serious traffic). If it were so easy and every page that deserved a high ranking had it, there would be n...

Three Examples of Viral Content to Emulate

Inside the search marketing world, I still see many folks struggling to grasp the concept behind viral marketing, particularly when it comes to moving beyond the basic top 10 lists and iPhone helps destroy evil RIAA posts. So, I thought it would be valuable to take a look at some solid examples of well-thought-out, niche-relevant content that nails the viral marketing concept. Let'...

New Premium Services - Link Directory & Juicy Link Finder Tool + New Pricing

As promised, SEOmoz has new rates for premium membership today: Monthly Subscription - now $49/month 6 Month Membership - now $249 (15% off monthly rate) 1 Year Membership - now $399 (32% off monthly rate) We've also got some very exciting new features for premium members. The first of these is the brainchild of Matt, who no...

Link Farming in the Toronto Star

I feel almost bad for reporters in the mainstream media who attempt to cover the search marketing field. It's a tough gig to wrap your head around the concepts of what makes the industry tick, made doubly so by shady tactics and those who practice them. When these combine to slip past Google's spam filter and slide onto the desk of a hapless journalist, it's time for Rand to put on his sleuthing...

Advice on Landing Pages from the Experts, More Details on the SEOmoz Contest & Our First Landing Page Submission

Yesterday's announcement of the SEOmoz premium landing page contest created an exceptional buzz - we've already had more than a dozen people contact us about creating their version of the document. In addition, I received some excellent advice from two experts in the field - Jon Mendez of OTTO Digital and Bryan Eisenberg of FutureNow. To help anyone and everyone who's in the field of landing pa...