The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Keyword Research Tool Accuracy
For a long time, the SEO world has revolved around the idea that KW volume prediction tools could only give relative levels of accuracy, i.e. term X is more popular than term Y. These tools have never been good at fulfilling their true claim - predicting search volume. I set up a campaign to test the predictions of KW research tools like KeywordDiscovery, Overture, Wordtracker, MSN, etc...
A Piece of Content that Doesn't Deserve to be Linkbait
Either someone at the Web Advertising Blog is gaming the social media sites, or the bar on quality has dropped to fantastically low levels. Making its debut on Digg and del.icio.us/popular today was this absolute stinker - ...
A Few of My Favorite Web Games
The weekend here in Seattle is dark, foggy & wet so it's a perfect time to share some of my favorite games from the web. Some of these you can play online, others you'll have to download, and all are guaranteed to sap your productivity. Fancy Pants Adventure ...
Ten Sad Signs Your Writing is Web-Influenced
For a little Friday fun, I came up with ten sentences you may read in an email from someone whose writing has clearly been influenced by the Web: "I really digg that noob girl that Accounting hired." "Whoever pwns a blue Dodge Stratus needs to move his car because it's parked next to a hydrant." "Did you notice the lig...
Grabbing Expiring Domains
Since domain purchasing has become a major part of SEO (some would say it always has been), and considering how valuable expiring domain names can be, I figured dredging up Mike Davidson's old post on the subject was worthwhile: So if do...Level Up Your SEO Skills With Our Free Training
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If They Did Leak the Google Algo...
Lots of bloggers are commenting about this thread at Digitalpoint on why Google's algo has never been leaked. My take on the algo - it would barely help if it was public knowledge. Yes, we'd all sit down and analyze all the cool things Google can detect about trust and gaming and spam and manipulation... and then? Then, w...
A List of Every Website Statistic Publicly Available
Admitedly, this is an ambitious list, but it's also a worthwhile one. Below, I've attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise: Technical Data IP Address - via DomainTools Search...
Google Buys YouTube. ¿Qué?
Now don't get me wrong, I like YouTube. Being able to show my girlfriend the end of Rocky in order for her understand why I yell "ADRIAN!!!" around my apartment is a nice gift to society. And I applaud YouTube for turning online video, usually portrayed as "Codec Slickers 2: The search for XVID," into a simple thi...
Why Good Content is Like a Pixar Film
SEO blogs have been preaching the same old spiel again and again: have good content on your site. It's no secret, yet for many businesses, it seems hard to implement. I thought I'd change the argument up a bit and put it in perspective the only way I know how: by using movies as an analogy. Good content is like a Pixar film. Pixar films fall into the "You Have to be a Jerk to Not ...
Pitching an SEO Client
One of our blog readers wrote in to ask: (I'd like to see) a post on the work you put in to create the proposal and land the job. I guess much of it is re-used every time, but what is not? How much work are you willing to put in at a shot of landing a job? How much information do you give them up front? And what do you include ...