The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
How to Convince a Client They Don't Need a Splash Page
Following up yesterday's article, How to Convince a Client their Site Doesn't Need Music, I decided to write a similar one about splash pages. Splash pages are the pages that the user sees before they actually get to a website; typically, they're flash and offer some kind of introductory animation. The user clicks "Skip Intro&qu...
Headlines Off the Beaten Path and a Best-Selling Book Sandboxed
I have to admit that I was a bit sad this morning to discover that my little competition with Matt here at the office didn't go so well for me. We were both writing blog entries late last night, both convinced that our post was the more linkbait worthy. Sadly, Matt schooled me - his post received ...
How to Convince a Client their Site Doesn't Need Music
I've lost count of how many clients have requested that music be playing in the background of their website. As a professional web developer with a few too many years of implementing ridiculous requests, I've acquired quite a knack for convincing a client that music is a bad idea. The...
Del.icio.us Cloaking to Combat Spam
Everyone's favorite social bookmarking site: Del.icio.us, appears to be rendering different content to the search engines than to its users. Every page on del.icio.us appears to have a the following directive in place: <meta name="robots" content="noarchive,nofollow,noindex"/>This should t...
Apparently Black Hats Can't Reform Their Evil Ways
Via Slashdot, I came across this entertaining article at ZDNet called "Do Former Black Hats Make Good Hires?" It asks the brain-busting question of whether black hats should be hired for legit positions. The article approaches the question as if it has the same moral weight of "Shuld We Treet Coloreds...Level Up Your SEO Skills With Our Free Training
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Time Distribution for Effective Online Marketing
Since we're in the optimization business, I figured it would be valuable to illustrate the ideal use of time for a website owner or a website team. These are, of course, my personal recommendations on the subject, but I believe that to a large extent, a close approximation of these percentages will yield the highest return on your invested time. ...
Is Social Networking a Dotcom Bubble Waiting to Burst?
Although I'm up to my ears in projects and deadlines, I felt compelled to blog about an article at Slate Magazine titled "$1 Billion for Facebook? LOL!" The article questions whether the current social marketing mania shares eerie similarities to the late dotcom bubble:The Dow's at a record high, youthful entrepreneurs ...
SEOmoz Welcomes Jane Copland!
It's with great pleasure that I introduce our newest SEOmoz team member, the incredibly talented Jane Copland. Jane's tenure at SEOmoz has only been a week, but she's already a valuable addition to our team - poring through tomes of websites, blogs and books to catch up on the fast-moving world of search. ...
Our Day with Andy Beal
Andy Beal spent the day with SEOmoz, consulting with us on how to grow our business, take advantage of our strengths and shore up areas of weakness. Andy's experience with WebSourced, a giant firm in the field and Fortune Interactive, a mid-size player, has given him the ability to take a close look at a firm in SEO and immediately identify strategi...
Contextual Search Arbitrage - Pure Click Insanity
Let's take a walk together down a click-path that's become increasingly popular for less-savvy users. We'll start at MSN's search page, where the results for credit card offers are looking especially black-hat: ...