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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.

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The Culture Shift at Google
Search Engines

The Culture Shift at Google

Almost everyone in the industry who's had a chance to interact one on one with a Googler in the past 6 months has probably noticed that it "feels" different from the interactions of the past 3 years. Robert Scoble did a good job describing it with regard to his recent visit to the 'plex...
Why I Love Working for SEOmoz
Moz News

Why I Love Working for SEOmoz

Today I'm going to sappify (yes, I just made up a word. Deal with it!) this blog. Why? Well, first of all I'm currently the only female SEOmoz blogger, and even though I tend to fall more on the tomboy side, I can still girly it up a bit from time to time. Secondly, work has been going really well for me lately, which caused me to reflect on exactly why I'm so happy with how things are going. Beho...
The Digg Effect on an Alpha Website: GigaSize
Social Media

The Digg Effect on an Alpha Website: GigaSize

Today, we jumped off our chairs when we realized what had just happened. One of the major platforms that we are developing, Gigasize, was dugg today... and I can assure you it was totally unplanned. We were in alpha phase, testing out functionalities, improving usability, etc., and then BOOM... thousands and thousands of visitors, peaking ...
Generic SEO
Online Advertising

Zefrank with the Definition of Brand

Many of you are probably already fans of one of the web's most popular video-bloggers, but today is the first time that I've felt his brilliant ramblings were on-topic enough to be featured on the site. Ze covers brand identity, recognition, creation and loyalty in this brief video. ...
Buying & Selling Text Link Ads
Link Building

Buying & Selling Text Link Ads

I've been friendly with two of our industry's biggest purveyors of text link ads - TextLinkBrokers' Jarrod Hunt and Text-Link-Ads' Patrick Gavin - for the last couple years. With the relaunch of Jarrod's site and a relative lull in the antagonism towards paid link services, I thought it would be...
Keyword Research Inset Image
Keyword Research

Keyword Self-Cannibalization

One of the most consistent problems I see when conducting site reviews for clients is keyword self-cannibalization - the practice of heavily targeting the same keyword phrase on multiple pages of a site. In my opinion, sites are shooting themselves in the foot when they do this. Let's look at a few quick examples: ...
Entry Level Job at SEOmoz
Moz News

Entry Level Job at SEOmoz

SEOmoz is hiring! Check out the post on Craigslist: Do You Use Your Powers for Good... Or for Awesome? I debated posting this job on the blog, but it wouldn't fit with our open culture to keep it private, and folks already in the search marketing sphere could make excellent candida...
Seattle's Web 2.0 Roundtable
SEO Events

Seattle's Web 2.0 Roundtable

Last night I attended Seattle's small (but growing) Web 2.0 roundtable, hosted by the kind folks at Wetpaint. The traffic was a bit tough, due to a Mariners game across the street, but we managed to start right around 6pm and the hours flew by. The companies represented included: PayscaleTheir site isn't as "open&...

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