This week's Whiteboard Friday comes to you courtesy of a few friends from the Twitterverse. We had Lindsay put out a call for WBF ideas via the @SEOmoz Twitter account and, among the suggestions, a few of our followers asked for tips on linking strategies and embedded content, so here we are, thanks to @mattlambert, @khughesrise and @seoaudiore (thanks, too, to everyone else who tweeted suggestions - we'll try to follow up on many of those in the weeks to come, too).

Creating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons. In this video we'll cover some of the big benefits to embed-based linking, as well as some of the challenges you may face in trying to get your embeddable content out there.

SEOmoz Whiteboard Friday - Embedded Content & Linking from Scott Willoughby on Vimeo.

 

Rand references several embedded content worth looking at, including this set from Twitter, Vimeo's strategy (which you can see in the video above itself) and Zillow's real estate widgets.

Oh yeah, since we mentioned Twitter, I was stuck at 299 followers yesterday, so if you'd like to join the 'Help Get Scott Over 300' campaign, follow me @great_scott. Thanks!