Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo...it doesn't matter, if you're doing business online, your job is to acquire users and get them to take an action.

There are a million ways to go about this process, but it's crucial for yourself and your clients to understand the funnel (particularly in terms of search patterns) that takes a potential customer from a vague notion of a want/need to converting on your site. You're probably thinking that you already know your highest converting search terms, but you may be surprised. Watch this week's video to learn about some important steps in the conversion funnel that you may have overlooked.

SEOmoz Whiteboard Friday - Path to Conversion from Scott Willoughby on Vimeo.