What's New Archive

As search shifts toward LLM-generated answers, visibility metrics alone create a blind spot. Appearing prominently in an AI overview doesn't help your pipeline if the AI positions your brand unfavorably, misrepresents your product features, or recommends a competitor over you.

Earlier this year, we launched our AI Visibility tool to help you track your brand’s presence in AI-generated responses. Now, we are thrilled to announce the addition of Sentiment analysis, a specialized feature that turns complex, unstructured LLM outputs into a clear, actionable snapshot of your brand’s reputation.

Move from passive monitoring to active narrative control

Stop guessing how AI interprets your digital footprint. With Sentiment in AI Visibility, you can instantly gauge whether LLMs and AI agents are talking about your brand favorably, neutrally, or negatively in your tracked prompt responses.

The Sentiment feature helps you:

• Protect your brand reputation: Instantly catch and mitigate reputational risks in AI overviews before they impact your sales pipeline.
• Deconstruct the "why" with evidence: Drill straight down into the exact content driving the AI’s perception. We pair your core themes with verbatim, color-coded text snippets pulled directly from AI responses, showing you exactly why a score was given.
• Outmaneuver competitors in generative search: Benchmark your AI sentiment directly against your competitors using data-rich Confidence Scores. Isolate specific competitor weaknesses to identify the exact topics and prompts where they are viewed unfavorably, allowing you to build a high-impact offensive content strategy.

How to get started:

1. Click AI Research from the left-hand navigation and select AI Visibility.
2. In AI Visibility, open your Dashboard.
3. Click the Sentiment tab at the top of the page.

Don’t leave your reputation to chance. Get a definitive, real-time health check on your brand’s perception across the leading LLMs and pinpoint exactly where you are excelling and where you need to improve.

Ready to try it out? Get started now.

We are excited to announce the addition of Perplexity as a tracked model in the AI Visibility tool! 

You can now monitor exactly how conversational search engines cite, summarize, and talk about your brand across four major AI search platforms: ChatGPT, Gemini, AI Mode, and newly added Perplexity.

What has changed?

This update expands our data sources for AI Visibility. By including Perplexity tracking in the existing tool, we are increasing the volume of prompts and responses analyzed. This gives you a richer, more significant view of your brand’s authority and reach in AI search.

More great news for Standard subscribers!

In addition to adding Perplexity tracking to AI Visibility, we are also expanding AI Mode tracking to all plan levels. This means that standard-level subscribers now have access to all four models within their AI Visibility dashboard!

Do I need to do anything?

Nope! Perplexity tracking has been automatically added to your AI Visibility dashboard. Simply use the drop-down on the top right to select Perplexity and see how your brand is performing.

Ready to check your Perplexity visibility? Try it now.

AI agents like Gemini, AI Mode, and ChatGPT are answering questions about your industry every day. Do you know where they are getting their information from?

With our newly released Citations section in the AI Visibility tool, you can now see what pages and sites are being referenced in AI-generated responses to your tracked prompts. Gain a better understanding of what content LLMs trust when talking about your industry so you can tailor your brand strategy for maximum visibility. 

How to get started:

1. Click AI Research from the left-hand navigation and select AI Visibility.
2. In AI Visibility, open your dashboard.
3. Click Citations at the top of the page.

With in-depth Citations data, you can build a comprehensive roadmap for your digital PR and brand outreach strategies. Make sure you’re being mentioned when and where it counts.

See what sites are being cited right alongside trusted Moz metrics like Domain Authority and Spam Score. Stop sifting through lists of context-free links and quickly isolate the most important sources so you can make smarter decisions, faster. 

Ready to get started? Try it now.

Tracking your brand’s presence in AI-generated responses is easier than ever with our AI Visibility tool. And now, even more customers have access to the data they need to make better decisions around AI search.

We have officially opened up access to AI Visibility to our Standard-level subscribers! 

How can I get access to AI Visibility?

If you are already a Moz Pro subscriber with a Standard-level subscription or higher, you already have access to AI Visibility! No need to take any extra steps. Just head to the AI Research section of Moz Pro and set up your Dashboard.

If you are on the Starter-level subscription or are not currently a Moz Pro subscriber, you will need to sign up for a Standard-level subscription or higher to gain access to AI Visibility. Please see our pricing page for more information.

What access do I have with my Standard plan?

The Standard Moz Pro subscription has access to:

• 1 AI Visibility Dashboard
• 50 tracked prompts
• GPT and Gemini data

Why should I use AI Visibility?

This easy-to-set-up tool allows you to:

• Track your AI footprint: See exactly where and how often your brand is mentioned in AI-generated responses.
• Create and adapt a unified strategy: Manage your SEO and AI search strategies in one platform — no more jumping between tools.
• Benchmark against competitors: Compare your AI share of voice with your competitors to identify and fill visibility gaps.
• Identify and monitor performance trends: Track how your brand’s ranking in AI prompts evolves over time with clear, actionable charts.

Don’t leave your AI presence to chance. Start optimizing for the future of search today.

Try it now.

The latest version of Keyword Lists in Keyword Explorer is here! With features like Search Intent and AI Content Brief now included, you can move from research to execution faster.

• Unified strategy & execution: The newest iteration of the Keyword Lists feature offers a dynamic approach to building keyword topic clusters.
• Direct-to-action workflows: A new floating action bar appears when keywords are selected, allowing you to instantly generate AI Content Briefs or add keywords to an active Campaign. This bridges the gap between high-level keyword analysis and content creation.
• Focused, high-efficiency interface: The modernized UI reduces noise, letting you focus on the keywords that build your brand's authority. It gives you an instant snapshot of aggregated topic cluster data, including average Difficulty, Organic CTR, and Priority right in the All Keywords row, so you can skip the math and spreadsheets. You can also refresh your data in a single click to avoid working with stale metrics.

• Search Intent insights: The new interface includes a Search Intent column that maps keywords to informational, commercial, navigational, or transactional intent. This ensures your content aligns with the customer journey and provides exactly what your audience is looking for. You can also jump straight into direct SERP analysis from your list to scope the competition.

It’s now easier than ever to execute on your keyword research.

Create a keyword list now.

Mentions and citations inside AI-generated responses have become the newest measure of brand reach and visibility. How do you track and monitor when your brand is mentioned? 

Earlier this year, we brought you the AI Visibility tool, which allows you to see when your brand and your competitors are mentioned in LLM responses. And now we’re excited to announce the addition of citation data in this tool. 

With this update, you can see the exact domains and pages being cited by LLMs in response to your tracked prompts.

How to get started:

1. Click AI Research from the left-hand navigation and select AI Visibility.
2. In AI Visibility, open your dashboard.
3. Click Prompts at the top of the page.
4. Click the arrow to the left of any prompt to see the list of citations linked in that response.

With access to the sites and pages being cited by LLMs in your prompt responses, you can investigate why those pages were chosen, identify opportunities for digital PR outreach, and better inform your content creation and distribution strategies. 

Ready to get started? Try it now.

We are excited to announce the addition of AI Mode as a tracked model within the AI Visibility tool in Moz Pro. This newest update to our AI Research Toolkit allows you to move beyond standard LLM tracking. You can now monitor your brand’s presence across the full spectrum of generative search: ChatGPT, Gemini, and now AI Mode.

AI Mode tracking is now fully integrated into your existing workflow, so you can compare how often your brand is mentioned and when it is mentioned first compared to your tracked competitors. 

What has changed?

This update expands our data sources for AI Visibility. By including AI Mode tracking in the existing tool, we are increasing the volume of prompts and responses we analyze, giving you a more complete view of your brand’s overall authority and reach.

Do I need to do anything?

Nope! Simply head to your AI Visibility Dashboard and toggle the drop-down to select Google AI Mode to see how your brand is performing for your tracked prompts. Please note: If you do not currently have an AI Visibility dashboard set up, you will need to do so in order to see AI Mode data.

Ready to get started? Try it now.

We’ve made it even easier to understand your brand’s footprint in AI search with the newly improved AI Visibility dashboard. With updated visualizations and segmentation, you can explore your data with even more precision.

What’s new?

• Enhanced data visualizations - We’ve overhauled how we present your AI search data with brand-new graphics. With improved donut charts and progress rings, you can quickly assess how often your brands are mentioned and how often they are mentioned first.
• Modernized interface - We’ve updated the modules included in your AI Visibility Dashboard and made the callouts more intuitive and easier to present to key stakeholders.
• New tabbed views - You’ll notice multiple tabbed views listed at the top of your dashboard. Brand Visibility and Prompts are currently accessible with a few more new and exciting features coming soon!

All these updates are more than just aesthetic improvements. They are paving the way for what’s next. Be sure to check out the updated dashboard today and stay tuned for more exciting feature releases!

Try it now.