The Moz Blog

Using Your Niche's Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy

It's a new year, and that means it's time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully targeting your tactics to the shape of your niche's keyword demand distribution curve. In today's Whiteboard Friday, Rand details four steps to using these curves to support and improve your existing strategies.

The Best of 2015: Top Posts and People of the Year

The Moz Blog Best of 2015 is hot off the presses! Check out the top posts of the year, which comments resonated with the community, who the top commenters were, and more. Here's to a great 2016!

What Big Brands Need to Know About Google's Filter

If you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.

10 Predictions for 2016 in SEO & Web Marketing

It's that magical time of year where, once again, I examine my predictions for the year that's just ended, and make new ones for the year ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015 first. Based on how I've done, perhaps, you can get a sense of how seriously to take my ideas for the future...For posterity,...

Don't Just Manage Your Reputation—Improve it

With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.

How to Build the Right Traffic Metrics Dashboard for 2016

What you measure is what you're able to improve. Setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year.

Related Questions Grow +500% in 5 Months

In the past 5 months since their roll-out, Google's Related Questions ("People Also Ask") have grown over 500%. This post details their growth and evolution.

How [and Why] to Build a Booming Facebook Group

Facebook is still a bustling, active hub of the Internet. One way to tap into all that potential traffic? Building a vibrant, quality Facebook Group. Ryan Stewart gives us the hows and whys of creating and maintaining a great Group in the era of one billion active Facebook users in a single day.

Giving Searchers a Reason to Prefer Your Brand

It's the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional White​beard​ Friday, Rand explains why it's important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand.

Here’s How to Find Successful Content Ideas for Your Small Business

The goal I am hoping to achieve with this post is to provide some actionable research tips for finding content ideas that you can use for your campaigns. My agency IMA Interactive provides SEO services for the professional services industry, so it was my original intention to help those with the same type of clients. But, I am happy if I can help any...

'Twas the Night Before Christmas... Moz-Style

Whatever your joys and celebrations this season, we at Moz wish you all the best! In the spirit of the season, we bring you a festive poem about a little Moz Dog with a big heart.

Brands That Won (and Lost) Google in 2015

We love to track winners and losers when Google updates the algorithm, but what about the big picture? Which big brands won Google in 2015?