The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO, GEO, and digital marketing skills.
Ten Ways to Earn an .edu Link
I've been an .edu webmaster for about 13 years. I've seen lots of links given to .com domains. Four general characteristics are common through these links. The folks who receive them are: A) generous with their time, B) generous with their talent, C) generous with their money, or D) know a lot about an academic subject and are very good at writing about it. ...
What's the ROI on an MBA When You're in the SEO Industry?
Although I've had my Bachelor's degree for less than a year, I've already begun considering going back to school for a Master's degree. Working in the SEO industry has sparked an interest in getting an MBA (a Master's in Business Administration for you initialism-inept readers). My desire to get an MBA doesn't stem from the notion that more degrees = better pay (though it does); rather, in this in...
MarketingSherpa States That SEM Clients Aren't Multiplying Like Wet Gremlins
Via Threadwatch, I came across MarketingSherpa's report on the SEM industry's growth over the past two years. While it appears that SEM is on the up and up--staffing for top SEM firms has increased 75% from 2005, and "six firms [reported] more than $10 million in SEM revenue...
Rebuilding Avatar Financial in CakePHP
Unless you've been living under a rock for the past couple of years, you may have heard about Ruby on Rails. It's the latest greatest web development platform that has become immensely popula...
Wikipedia Forks in to...Citizendium?
As posted on way too many blogs to count, Wikipedia co-founder Larry Sanger has decided to fork Wikipedia in to a new project called Citizendium. I know, I had no idea what it was either. Luckily, their "website&qu...Level Up Your SEO Skills With Our Free Training
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Jim Boykin on Quantity vs. Quality of Links
Poor Jim had a rough week on the blog with his forray into politics. Luckily, he's re-emerged undamaged with an incredibly insightful entry on link numbers: It’s not always "He with the most links" who wins the game……often, "He with the right li...
SEOmoz Has a Pen Pal!
Snail mail is dead, right? Apparently not! Recently SEOmoz received a written letter from a well-meaning entrepreneur at a federal correctional institution, asking us if we could send him any information about SEOmoz's services. ...
Technorati Top 100 - Too Easy to Game?
Technorati currently has two Top 100 blog lists - one according to favorites and the other generated based on link popularity. The first measures Technorati users who've marked the blog as a "favorite;" as per the screen capture below: ...
Rand's on Video
I was recently interviewed on video (in a t-shirt) at our offices here in Seattle by Payscale.com for their Salary Stories blog. I'm not sure if I'll ever be fully comfortable with how I look on video, but it might be something to experiment with. ...
What Does Your Trained Eye See?
Recently I've started working with Rand on doing site analyses for our clients. He's taken me under his wing by walking me through a typical site analysis and telling me what to look for. Obviously, since Rand is the resident expert, it is easy for him to know what to look for and what to recommend to the client.Unfortunately, up until I started working for SEOmoz, I was accustomed to ...