Bing Insights

In this guide, you’ll learn more about Bing Insights in the Listings section of your Moz Local account.

Bing Insights brings your Bing listing performance straight into your Moz Local Insights experience. With this feature, you can easily monitor how your business is performing on Bing right alongside your existing listing data.

Bing Insights in Moz Local is located within the Listings section of your account. To access this view:

1. Click Listings in the left-hand navigation menu
2. Click Insights 
3. Click Bing from the top navigation bar

You can view Bing Insights for a single location, a group of locations, or for all your locations (when managing multiple with Moz Local).

Just a reminder - you must connect Bing to your Moz Local location to see data in the Bing Insights dashboard view.

Within the Bing Leads Report, you will see 2 sections of Bing-sourced metrics - Engagements and Clicks.

For any graph featured in the Bing Leads Report, you have the option to click the key below the graph to hide the associated data. You can also download the data by clicking the button in the top right.

Engagements

The Engagements section pulls in data about how people interact with your business listings in Bing.

• Impressions - The total number of impressions for Bing Places for the location(s) or Group you’re viewing.
• Clicks - The total number of clicks for Bing Places for the location(s) or Group you’re viewing.
• Engagements Over Time - A chart illustrating Impressions and Clicks for your location(s) over time.
• Location-specific data - A table that breaks down Impressions and Clicks by location.

Clicks

The Clicks section shows data on which parts of your Bing listings people are clicking.

• Clicks Breakdown - A pie chart illustrating how your total clicks are distributed among different parts of your Bing Places listings.
• Clicks Over Time - A chart showing clicks over time based on what part of the listing was clicked.
• Location-specific data - A table that breaks down clicks by location. In addition to a Total Actions count, the following click types will be specified for each location:
  • Websites
  • Directions
  • Phones
  • Photos
  • Located At
  • Reviews
  • Suggest an Edit
  • Order Online
  • Menu